![](https://cdn.myportfolio.com/9ae04392cc34032f749baf188e415f62/15c3ecb1-c39d-4d40-97af-25efa4edfed5_rw_1200.jpg?h=af741656b6e7e8b0cdc61d74d408d399)
At a time when communication and message are
of paramount importance, I found the lack of any
coherent message from the powers that be.
What is this Covid?
Who does it affect?
Where can I go?
Who can I see?
And how much toilet roll should I buy?
As the pandemic took a stranglehold I decided to
respond by looking into historical times of crisis,
specifically WWII. I’ve always been interested in the
concept of rationing and how this relates to our
‘must have/can have’ consumerist ideology today.
I responded by creating a contemporary version of
a Ration Book and thought about how ridiculous the
idea of rationing toilet rolls seemed in 2021.
Why were people queuing for an hour to buy Starbucks when you can make a coffee at home in a few minutes?
Also our fast food and sugar addiction fascinates me.
What if we had to choose Fruit Pastels over fruit and veg?
![](https://cdn.myportfolio.com/9ae04392cc34032f749baf188e415f62/65c29aa9-eb2d-4c07-a35a-1c92b4184ee3_rw_1920.jpg?h=3764c7578474816aaf5493135b2a8f59)
![](https://cdn.myportfolio.com/9ae04392cc34032f749baf188e415f62/c0a0372d-f82a-4f9a-8e28-fdeccb071375_rw_1920.jpg?h=fac10591745685df172f26499c855e9d)
![](https://cdn.myportfolio.com/9ae04392cc34032f749baf188e415f62/7f1d29ec-7461-448e-af22-50802f9377c5_rw_1920.jpg?h=832d8e75b88451f612cc79ea5e68ea5e)
![](https://cdn.myportfolio.com/9ae04392cc34032f749baf188e415f62/76a8c471-2839-4dd8-8280-0ee8ec4f50b2_rw_1920.jpg?h=1309f870dd3f1db1993353f475702972)
![](https://cdn.myportfolio.com/9ae04392cc34032f749baf188e415f62/448842ba-8250-4690-830f-dd17a966d209_rw_1920.jpg?h=2ab32f48e4533576f5eeecb3cd64bcfd)
![](https://cdn.myportfolio.com/9ae04392cc34032f749baf188e415f62/c588341b-308a-4eed-9dc3-a31059c18bda_rw_1920.jpg?h=b9145c6672b454365a420845491e2a92)
![](https://cdn.myportfolio.com/9ae04392cc34032f749baf188e415f62/891bcdcf-af2a-43a1-9e85-a814dfd33888_rw_1920.jpg?h=e0acf8688f9f36343bb3bfab7d3c39c9)
![](https://cdn.myportfolio.com/9ae04392cc34032f749baf188e415f62/9eb7be53-1a6c-4619-b83a-4c1f5fc60fea_rw_1920.jpg?h=6983916bf54c84b4aa880192294d7585)
![](https://cdn.myportfolio.com/9ae04392cc34032f749baf188e415f62/e8049a0a-c977-40fe-8d85-73eeb9f5d353_rw_1920.jpg?h=f08a43814e6f510c95110ca3ebb1babf)
![](https://cdn.myportfolio.com/9ae04392cc34032f749baf188e415f62/19138043-e8f6-4713-8b7c-ccd1044fdc15_rw_1920.jpg?h=68d1943516863efb4b410cc34aefaadc)
![](https://cdn.myportfolio.com/9ae04392cc34032f749baf188e415f62/3e8bac96-8e72-4625-9259-56be480078f7_rw_1920.jpg?h=09b3c0a209d96973095133a977336c1c)
![](https://cdn.myportfolio.com/9ae04392cc34032f749baf188e415f62/f877d4e9-dd78-42db-bbfd-4ec6d3cd6e2d_rw_1920.jpg?h=ebf335a50eb20d08fbd876271653746a)
![](https://cdn.myportfolio.com/9ae04392cc34032f749baf188e415f62/6ca0799f-f2f5-49c8-ac21-e26eafc73d9e_rw_1920.jpg?h=e05d41307ac39d9c21639d3bf5b6869b)
![](https://cdn.myportfolio.com/9ae04392cc34032f749baf188e415f62/954f9161-23bf-416d-af27-7c366c5e74d4_rw_1920.jpg?h=a5ede20ead92c46bef062b3a4e9f2e5d)
![](https://cdn.myportfolio.com/9ae04392cc34032f749baf188e415f62/1fcff007-0a9a-4345-a204-f5dba440b793_rw_1920.jpg?h=e9674584ec0ff52acbd6d31e8d713304)
![](https://cdn.myportfolio.com/9ae04392cc34032f749baf188e415f62/20cfc9db-8ebb-43b7-8507-6d0b6a8e45bd_rw_1920.jpg?h=e0b0a87c02a50052e94d0c4bd26b323b)